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Published May 27, 2018

Yeah, you heard me!

If you’re still doing F4F to grow your channel, then you’re doing it completely wrong. And you’re actually ruining your channel the longer you keep doing this method.

Sure, it’s a great way to boost up your numbers for your follow count, but it really doesn’t matter if you don’t have great engagement. You can have over 5000 followers in your channel, but if you only have 5 viewers whenever you stream, that’s only .1% of your following. And that’s not a number for brands or sponsorships from them to consider, if that’s all you can pull in during your streams. But that’s another story to tell.

I’ve dealt with members in the Twitch Connect Facebook group arguing with me that it’s a form of networking, but I can assure you that it’s not. Argue with me all you want but here are a few reasons why I believe that Follow For Follow is a shitty way to grow your channel.

Because it’s a lazy form of networking for Twitch

It’s plain fucking lazy.

All you’re doing is just hitting a follow button and expecting those people to follow you back.

But are you doing anything else after you hit that follow button?

Are you visiting their channel? Do you like any of their content? Are you interacting with them outside of their channel? Honestly, ask yourself these questions after a week of following these random channels.

If your answer is no to these questions, then you’re not really networking. Check this definition from Mirriam-Webster Online:

Merriam-Webster definition of networking

“The exchange of information or services among individuals, groups, or institutions.”

When you do follow for follow, you’re not really exchanging any type of information. Just boosting a number that’s only a margin of your real growth for your channel.


Start networking with other streamers by getting involved with their chat when they’re live. Interact with other streamers and join conversations on social media. And of course, go to events! It’ll be rewarding to meet the people you’ve bonding online by seeing them in person.

Because it doesn’t build connections with other Twitch streamers

Going back on the definition of networking, in order to exchange information with other people, you need to have a connection.

It’s like making new friends at a party. You can meet a bunch of people in one room, but when you’re having a great time, you’ll probably end the night with 1 or 2 new friends from that party.

And that’s because you’ve made a connection those people.

So when you’re joining a F4F thread, you’re not building a connection with those people. At all.

You’re blindly following their channel without getting to know them. I can guarantee that you won’t even view half of the people that you just followed. And somewhere down the road, you’ll forget how you even followed them.

Patrick coming home to a bunch of eyes

The only way to build a connection and to network properly with other streamers in a F4F thread is by actually interacting with them individually. Getting to know them, see if you like their content, and see if they bring value to your own channel.

Because you’re filling your feed with unnecessary content

Now that you’ve followed a bunch of random people, your Followed Channel list is filled with a bunch of random channels. So many choices, but so little time!

It’s like buying the biggest package with over 1000+ channels from your cable provider, but then still only watching the same 4 channels.

Unfortunately, the Followed Channel list is formatted by those who are currently live and then it’s listed from the most viewers to the least. Most likely, the people that you’ve followed in those F4F threads are going to be at the bottom because they’re grinding their way up just like you and me.

If you’re trying to find a specific channel that you want to check out, but you couldn’t remember their name, you’ll be looking endlessly through your list just trying to find that channel. And if that channel doesn’t go live frequently, it’s going to be tough to revisit them.

Also, if you didn’t turn off those notifications after you’ve followed a channel, you’ll be receiving a lot of unnecessary emails or push notifications on your phone (if you have the Twitch app). Say hello to more “spam” emails in your inbox and bye-bye to your battery life!

flood of emails

If you don’t want these flood of notifications, start unfollowing channels that you know that you won’t bother checking out. If you know that you don’t like speedrun channels, unfollow them. If you’re tired of Fortnite streamers, unfollow the ones you don’t like and follow the ones that you know that you can learn from.

Because the follow count doesn’t matter for Twitch Partnership

If you go back to the Achievements section, you’ll find that there’s 3 requirements to apply for the Partnership program:

  1. Stream for 25 hours in the last 30 days
  2. Stream for 12 unique days in the last 30 days
  3. Reach 75 viewers in the last 30 days

screenshot of the Path to Partner for Twitch

None of these requirements include the number of followers you need to have for your channel to apply for Partnership.

N O N E.

So stop worrying about the follower count, and start thinking about how you can retain more viewers coming to your stream. The first two requirements are easy to achieve because all you need to do is stream for 12 different days for at least 2 hours. Whether if you’re an affiliate or not, these are totally manageable to reach.

The real challenge is to retain 75 viewers to come and visit your channel every time you’re live. When you’re a small streamer, it seems impossible to reach, but try to take it one step at a time.

The best way to do this and to see your progression is creating small goals.

The Achievements section has already established this for you, so try to frequently visit this area to see what you need to work on.

In progress Twitch achievements or small goals

As you can see the above image, these are my current achievements that I am currently working on. I’m very close to hitting 25 hours and streaming 12 unique days but my main focus right now is to work on getting 15 average viewers in the last 30 days. I’m currently averaging about 9-10 viewers per stream, so I’m definitely climbing up there.

Network with streamers, not blindly follow them

It going to be a lot of work, but using shortcuts doesn’t get you anywhere. For any type of hobby or a business, you need to start using methods that works to grow effectively.

Value your time to find the right people that will connect with you and to build your community.

Prune the content that aren’t relevant to you. It will be just taking up space from the content that you do want to see.

Finally, work on making your content that will excite your viewers to come in. Anything that will bring value to them will getting them pumped up to make sure that they won’t miss another thing to your channel.

Good luck and happy streaming!

Captain America saying Good Luck to small Twitch streamers

Thanks for reading this post!

I hope that it helps in growing your Twitch channel. Leave a comment below if this made you go, “Shit, maybe I should stop doing F4F”. 😜

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